Audi in China

China has long since become a second home to Audi, which is the most successful premium carmaker on the Chinese market by some distance. In the first nine months of 2011, the brand with the four rings sold 226,010 vehicles in China (incl. Hong Kong), up 29.2 percent compared with the same period of last year. With a sales target of 300,000 cars for the year, China is set to become Audi's largest market worldwide in 2011.

The lasting success is based on a clear strategy and a solid tradition. Audi was one of the pioneers in China and has been doing business there since 1988. The strongest pillar of this success is local production in Changchun in northeastern China. The Audi Q5, A4L and A6L models are built here in state-of-the-art facilities. The sedans with the extended wheelbase and correspondingly spacious rear seats were developed specifically for China. Like the Audi Q5, they are the clear leaders in their respective market segments.

23 years' market experience

It is not just local production that is booming, but also the import of cars to China. In the first nine months of 2011, Audi increased sales of import vehicles by 77.4 percent compared with last year. Audi is not only the leader in the business segment, but also leads the premium market for emotional lifestyle vehicles. Nearly one-third of the Audi vehicles sold in China today are SUVs, coupes or sports cars. Sales of the Audi Q7 luxury SUV alone were up 82.9 percent to 1,600 units sold. Sales to private customers now account for more than 80 percent of Audi's total sales in the People's Republic.

With 23 years' market experience, Audi has in-depth knowledge of the wishes and needs of Chinese customers. One example of local development competence is the Audi Infotainment Tec Center (ITC) in Beijing. Its engineers have developed a system for Audi's multimedia interface (MMI) that enables Chinese characters to be entered using the touchpad. The MMI touch in the new Audi A6, A7 and A8 recognizes around 29,000 different characters, making them the only cars in the world to understand Chinese writing.

Most advanced technologies

One element of Audi's clear corporate strategy is to use the most advanced technologies worldwide. This is particularly true when it comes to reducing fuel consumption and emissions. Audi moved quickly to bring key efficiency technologies such as FSI and TFSI gasoline direct injection and the advanced S tronic and multitronic transmissions to China.

Imports of the Audi Q5 hybrid will begin in 2012, with additional hybrid models to follow. With their high proportion of electric driving, hybrids are ideal for the country's numerous megacities. Audi has played a leading role on the Chinese premium market for more than two-and-a-half decades, and this will not change when it comes to the e-tron models with their fully electric or plug-in hybrid drive systems.

Audi is also deeply committed to social progress. The Audi Driving Dreams  project established in 2005 helps children in less developed regions who are unable to attend school. There are now Audi Driving Dreams Study Centers in roughly 150 villages. The Audi Carbon Storage Forest, Audi Green Source Fund and Audi Green Driving Training Camp projects are dedicated to the protection of natural resources.